Today healthcare recruiting can be challenging, it has been that way for several years, and it doesn’t look like it’s going to get any easier. For instance when you have a big demand for healthcare professionals, but you’re facing the dread of dealing with candidates with lack of talent. However, with creativity and implementing strong recruiting trends, you will be able to find and retain the best healthcare professionals out in the market.

Here at KTE, we use many strategies to attract candidates and retain their interest when they are looking for the right career move. That is why we want to share with you the top recruiting trends that will assist you to become a better employer and be able to retain the best healthcare professionals.

This is not the first time that you’ve heard about the severe demand we are having with healthcare professionals, and sadly it’s going to continue to grow. For instance, according to the US Bureau of Labor Statistics, employment of healthcare occupations is projected to increase by 18% by the year 2026, much faster than expected. However, when you are dealing with the lack of talent and individuals not taking their careers seriously, we can be dealing with the shortage of healthcare professionals despite the growth that’s predicted. Below you will find 5 healthcare recruiting trends you should implement to start attracting and retaining the best professionals out there.

Top Recruiting Trends

Social Media
Time is of the essence, and everyone is on social media. Not many healthcare recruiters are using social media to attract the right candidate. However, social media is mainly a useful tool in healthcare simply because of the demanding nature of healthcare jobs. Think about drawing the candidate with long, unpredictable hours that only have the time to scroll through a quick social media post.

Are you underutilizing the most powerful tool that has been around always? Don’t underestimate the power of employee referrals. When you are faced with the reality that you need the candidate that is passive yet a perfect fit, it’s always a great idea to ask your current employees to recommend great candidates. It is one of the best and most productive recruiting methods and with the highest return on investment.

Campus Recruiting
Everyone wants to hire the best young healthcare professional. In healthcare recruiting the recent grad, competition is significant. That makes it a race in healthcare to get the best-qualified employee straight out of college. Build relationships with the right schools, and you will be able to hire and attract recent grads.

Drafting Engaging Job Posts
This is probably one of the first things that a candidate sees from your organization. This is where you make an excellent first impression. When creating a job post, always keep in mind to use the right keywords to make the jobs more appealing to candidates. When the candidate is engaged by your job post, the more likely the candidate will respond.

Employer Branding
The best for last, why would someone want to work for you? Every healthcare candidate out there has many options when it comes to employers. Candidates are savvy, they are professionals, and they want to research the experiences of employees in your organization. They are searching on career sites like Linkedin and Glassdoor. On Linkedin, a survey was conducted, and they found that 75% of job seekers consider an employer’s brand before applying. A great question to ask your team is, “What percentage of our employees would recommend our company as a great place to work?” It’s your companies job to assure that your employees feel that he/she has chosen the right employer.

In summary, these tips are great, but like anything, it doesn’t have an effect if it’s not put to use. If you find yourself overwhelmed with these processes, we can partner with you and help you attract and retain the right employee to work with you. If you need recruiting assistance, contact us today. You can reach us at 904-940-5415 or

We are looking forward to hearing from you.

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